Nov 1, 2024

Because there’s a special glow inside each of us…Because we want to provide you with the best in a smoke-free world…Because we love to share great moments with you…We are excited to announce IQOS’ collaboration with world-famous DJ Steve Aoki to celebrate our 10th anniversary. A festive glow-in-the-dark IQOS ILUMA X Steve Aoki 10 Year Edition, a unique Recycled Jacket and an exciting Together X event in Japan: we are all set to celebrate this decade together with you.

 

IQOS X Steve Aoki: colour and enjoyment to illuminate your world

 

A glowing match

 

This year is a true milestone in the IQOS journey. It marks a decade of constant progress towards a smoke-free world. Definitely something worth celebrating.

 

So, can you feel it? The beats of joy, the beams of light, the festive spirit? Steve Aoki, world famous DJ and fashion icon, is teaming up with IQOS to celebrate these special moments with us through a unique IQOS x Steve Aoki collaboration that will illuminate your world.

 

Known for his vibrant music and love for life, Aoki is also most famous for his capacity to connect with people all around the world and for his pioneering vision. Together. Forward. What better match for IQOS?

 

The IQOS ILUMA X Steve Aoki Limited Edition anniversary line-up

 

What should you look out for on this 10-year IQOS celebration?

 

A whole new glow-in-the-dark IQOS ILUMA X Steve Aoki 10 Year Edition that comes in a choice of iconic colours. The unique limited-edition IQOS ILUMA X Steve Aoki Recycled Jacket, a tribute to both Aoki’s Japanese heritage and IQOS’ Circular Programme. An IQOS Together x 10 Year event in Tokyo with Steve Aoki as the guest star…of course.

 

The IQOS ILUMA X Steve Aoki 10 Year Edition

 

IQOS ILUMA, designed to be used only with SMARTCORE STICKS™, is our most advanced heat-not-burn device that offers you a smoke-free experience without fire, ash and smoke.

 

To take your experience to the next level on this 10-year celebration, we drew our inspiration from Aoki’s vibrant tones and music-festival spirit to design an exclusive IQOS ILUMA X Steve Aoki 10 Year Limited Edition that will captivate your senses and light up your style. Each of our three IQOS ILUMA devices has been specially revisited with a mix of high impact and digitally saturated bright colours and bear an iconic glow-in-the-dark logo to illuminate your smoke-free moments.

 

Ready to stand out?

 

Buy now

 

 

IQOS ILUMA PRIME X Steve Aoki 10 Year Edition

 

Let the light in you shine in full black and stunning shades of blue.

 

On the outside, the IQOS ILUMA PRIME Limited-Edition comes with a glow-in-the-dark ‘Aoki’ logo set against an iridescent black monogram on the wrap. On the inside, you’re met with a blend of stunning blue and dramatic black. Its holder, transforming from profound black to glistening turquoise, is topped with a hammered shining blue ring.

 

Buy now

 

 

IQOS ILUMA x Steve Aoki 10 Year Edition

 

Express your uniqueness with a radiant combination of muted black and glowing green.

 

The soft-touch black cover of our IQOS ILUMA Limited-Edition, coming with the glow-in-the-dark ‘Aoki’ logo, contrasts with a surprisingly brilliant green leather-like door inside. The dual-tone anodized holder comes with a brilliant green button and is topped with a glowing green ring.

 

Buy now

 

 

IQOS ILUMA ONE x Steve Aoki 10 Year Edition

 

Illuminate your smoke-free moments with glorious yellow tones.

 

With a luminous yellow bottom and an anodized satin-finish black top, the IQOS ILUMA ONE Limited-Edition is completed with the glow-in-the-dark ‘Aoki’ logo for a truly stand-out experience.

 

Buy now

 

 

IQOS ILUMA x Steve Aoki 10 Year Edition Accessories

 

Throughout these 10 years together, we’ve learnt how much you love to make each of your smoke-free moments perfectly yours. Our IQOS ILUMA X Steve Aoki 10 Year Edition therefore comes along with a set of exclusive accessories designed for you to express yourself in your own way.

 

The wraps
Add your very own shining twist to your IQOS ILUMA PRIME with our Limited-Edition colourful wraps. Available in Iridescent Black, Progressive Pink or Shining Blue, they all come with a glow-in-the-dark ‘Aoki’ logo.

 

The doors
A combination of vibrant colours and sensorial experience, our brilliant soft leather-like doors might be just what you need to make your IQOS ILUMA moments even more special. Available in Pink and Turquoise, they’ll illuminate each of your tobacco moments with the glow-in-the-dark ‘Aoki’ logo.

 

The rings
Pick one of our dazzling and eye-catching aluminum rings to bring a modern and joyful twist to your tobacco experience. They come in Shining Blue, Progressive Pink and Bold Black.

 

The deco patches
Add unique character to your IQOS ILUMA ONE with a colourful deco patch, edged with a glow-in-the-dark ‘Aoki’ logo. Between Shining Blue, Progressive Pink and Bold black, the choice is yours to make.

 

The carry case
Experience a one-of the-kind blend of style and convenience with the IQOS X Steve Aoki 10 Year Edition carry case that will keep your IQOS ILUMA safe.

 

Buy now

 

 

IQOS x Steve Aoki Recycled Jacket

 

To celebrate our 10-year anniversary, we’ve also crafted a special limited edition of IQOS x Steve Aoki Recycled Jacket.

 

Drawing on his Japanese heritage, Aoki put his heart and mind to craft this unique piece. The result? A stand-out style with Japanese-inspired layers, a vibrant turquoise lining contrasting beautifully against the waterproof outer shell and a pocket designed to fit your IQOS device. As for the final touch, the ‘Aoki’ logo that shines in the dark is there to remind you that you’re a true ray of light.

 

Only 1,000 pieces were produced, each of them numbered by hand. Embrace your unique style and be one of a thousand!

 

Where to buy my IQOS ILUMA x Steve Aoki 10 Year Edition

 

You are eager to get the celebrations going but are wondering where to buy your exclusive IQOS x Steve Aoki 10 Year Edition IQOS ILUMA and accessories.

 

Embrace the glow by ordering online, or visit us directly at your nearest store. And if you have any questions, we stand by your side as we have been for the last 10 years and as we will be for all those ahead.

 

And now…time to enjoy some fun and to lighten up the world with your unique glow!

 

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