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IQOS - What is heated tobacco?

The latest breakthrough technology of IQOS ILUMA is taking tobacco heating to the next level.

Close up of the hand of a guitarist holding an IQOS ILUMA tobacco heating device. Close up of the hand of a guitarist holding an IQOS ILUMA tobacco heating device.
Tobacco heating is an advanced technology that gives you a cleaner experience with no fire, ash, and smoke. Introducing the new IQOS ILUMA, which takes tobacco heating to the next level.

Heated tobacco: A better experience.

IQOS devices heat tobacco instead of burning it, for a cleaner experience with no fire, ash, or smoke.

Discover the benefits of tobacco heating

Next level tobacco heating devices you can trust.

Robust design and no cleaning. Ever.

Discover tobacco heating devices

Next level simplicity.

Improved and effortless tobacco heating experience.

Discover IQOS ILUMA

Heated tobacco: A better experience.

IQOS devices heat tobacco instead of burning it, for a cleaner experience with no fire, ash, or smoke.

Discover the benefits of tobacco heating

Next level tobacco heating devices you can trust.

Robust design and no cleaning. Ever.

Discover tobacco heating devices

Next level simplicity.

Improved and effortless tobacco heating experience.

Discover IQOS ILUMA
Our tobacco heating technology.

Explore the science and technology behind our range of IQOS tobacco heating devices.

IQOS ILUMA PRIME
New
Get ready for an enhanced tobacco heating experience.
Shop tobacco heating devices now

Ready to switch to heated tobacco?

Try IQOS tobacco heating devices

Take a product demonstration with an expert online or in-store.

Try IQOS

Ready to Trade-in?

20% rebate for IQOS ILUMA when you trade in your used IQOS tobacco heating deviceᵃ.

ᵃExcluding lil SOLID and lil HYBRID devices.

Learn how to trade in

Try IQOS tobacco heating devices

Ready to Trade-in?

Take a product demonstration with an expert online or in-store.

Try IQOS

Services & Privileges

Care you can count on, privileges to inspire you.

Loyalty rewards

Get rewarded when you refer IQOS to your adult user friend*.

Reassurance

Rapid replacement and international assistance for your tobacco heating device.

Discover more

*Adults who would otherwise continue to smoke or use other nicotine products.