IQOS provides a range of smoke-free products. We’re distinctive by design – our products heat tobacco instead of burning it.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a smoke-free experience, or you’ve already made the switch, IQOS is by your side*.

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products, access to a range of heated tobacco devices for a smoke-free experience.