Next level tobacco heating devices.
Easy-to-use, all-in-one device.
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Next level tobacco heating devices.
![IQOS ILUMA Holder.](/sites/g/files/sneuze231/files/2024-05/IQOS_ILUMA_Navigation_Default_Grid4_HandsNoConsumables_Desktop_2x.jpg)
Discover IQOS ILUMA
Click here to learn more about its SMARTCORE INDUCTION SYSTEM™
Easy-to-use, all-in-one device.
![Hand holding a gold lil SOLID Ez](/sites/g/files/sneuze231/files/2023-03/IQOS_lilSOLIDEz_lilSEz22_DCE2-Subnav-Tile2-Grid1-PNC-D-2x_web_en-oc.jpg)
Discover lil SOLID Ez
Click here to learn more about its unique pin-heating technology and more features. Proudly simple. ➜
![3 IQOS ILUMA Limited Edition Neon Purple devices on a purple and blue background - 10 Years IQOS](/sites/g/files/sneuze231/files/2024-05/IQOS_ILUMAMID_IINEONLE24_WEB-LAN-10Y-D2-SN--T01-S01-G01--DMNC-D---1X_WEB_EN-OC_0.jpg)
IQOS ILUMA Limited Edition Neon Purple.
Next level tobacco heating devices. Bladeless, clean and consistent. Buy now➜
What is IQOS?
What is IQOS?
Advanced technology, real progress.
Key reasons to switch.
![An IQOS ILUMA PRIME device on a guitar.](/sites/g/files/sneuze231/files/2023-08/IQOS_ILUMA_Navigation_Default_Grid3_ProductNoConsumables_Desktop_2x.jpg)
Upgrade with Trade-In
Discover more.
![A person holding a Jade Green IQOS ILUMA PRIME Pocket Charger.](/sites/g/files/sneuze231/files/2023-08/IQOS_ILUMA_Benefits_%20HeroBanner_ImageAndText_Lifestyle_HandsNoConsumables_Mobile_2x.jpg)
Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.
![Flying elephant](/sites/g/files/sneuze231/files/2023-09/IQOS_ILUMA_Discover-Benefits-CatMot-V1-D_web_en-my.jpg)
IQOS heats tobacco stick without burning it, to deliver real tobacco taste satisfaction without cigarette smoke smell.
IMPORTANT INFORMATION: IQOS is not risk-free, it delivers nicotine which is addictive.
![Burnt toast compared to a Iluma holder.](/sites/g/files/sneuze231/files/2023-09/IQOS_ILUMA_Discover-Benefits-CatMot-V2-D_web_en-my.jpg)
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke smell.
![Car exhaust](/sites/g/files/sneuze231/files/2023-09/IQOS_ILUMA_Discover-Benefits-CatMot-V3-D_web_en-my.jpg)
IQOS heats tobacco stick without burning it and produces on average 95% less harmful chemicals compared to cigarettes*.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See “Important Information” on IQOS.com.
![Difference between three puffs of cigarette smoke and three puffs of IQOS tobacco vapour.](/sites/g/files/sneuze231/files/2023-08/IQOS_ILUMA_Benefits_ContentBlock_Video_Default_HandsNoConsumables_Desktop_2x.jpg)
IQOS vs cigarette comparison.
In the IQOS vs. cigarettes comparison, watch the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour. Just one of the many reasons to stop burning and start heating with IQOS.
![A Jade Green IQOS ILUMA PRIME Pocket Charger and Holder.](/sites/g/files/sneuze231/files/2023-08/IQOS_ILUMA_Benefits_ContentBlock_SingleImage_Right_HandsNoConsumables_Desktop_2x.jpg)
Next level tobacco heating device.
Our newest tobacco heating devices are packed with breakthrough induction technology for next level tobacco experience.
Services & Privileges
Care you can count on, privileges to inspire you.
Get rewarded when you refer IQOS to your adult user friends*.
Rapid replacement and international assistance.
*Adults who would otherwise continue to smoke or use other nicotine products.