IQOS ILUMA Limited Edition Neon Purple is a limited edition inspired by the energy of summer colours, encapsulating the vibrant energy of neon purple hues.

IQOS ILUMA Limited Edition Neon Purple - celebrates 10 years of relentless progress and life-changing journeys of building the community of 19.7 million adult smokers who’ve left cigarettes behind and embraced the smoke-free journey*.

IQOS ILUMA Limited Edition Neon Purple has been recognized by the RedDot award 2022 for its stylish aesthetics and bold colour scheme.

This Limited Edition is available for IQOS ILUMA PRIME, IQOS ILUMA and IQOS ILUMA ONE devices:

• IQOS ILUMA PRIME - an anodize amethyst purple device with a purple and magenta knitted-like wrap, and a hammered finishing ring.
• IQOS ILUMA - comes with the iridescent blue & purple door and a polished finishing ring.
• IQOS ILUMA ONE - an anodize amethyst purple device with a Pink U Metallic cap.

Each of the three models boasts an eye-catching violet exterior crafted from anodized aluminum, embodying the warmth and vitality of the season.

All of them host the innovative bladeless SMARTCORE INDUCTION SYSTEM^TM that heats tobacco from within, with no blade and no cleaning needed.

You can use the same AC Power Adaptor and other charging accessories as for the core line of IQOS ILUMA devices.

* PMI Financials or estimates, IQOS user panels and PMI Market Research as of September 2023. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.

The Red Dot Design Award is an international design prize awarded by Red Dot GmbH & Co. KG, and has become established since 1955, as one of the most sought-after marks of quality for good design.

There are 3 different award categories: Product Design, Brands and Communication Design, and Design Concept.

IQOS ILUMA Limited Edition Neon Purple won this prestigious award for the category of product design in 2022.

IQOS ILUMA Limited Edition Neon Purple was recognized by the RedDot award 2022 for its stylish aesthetics and bold colour scheme.

You can purchase this limited-edition line at IQOS Authorised Centres, IQOS.com, and selected IQOS partners from 17^th May 2024 onwards for a limited time only and while stocks last.

Indeed, IQOS ILUMA Limited Edition Neon Purple is more expensive than IQOS ILUMA core line variants due to the design uniqueness and limited availability.

You can buy the IQOS ILUMA Limited Edition Neon Purple at the IQOS Authorised Centres, IQOS.com and selected IQOS partners.

Voluntary Warranty conditions for IQOS ILUMA Limited Edition Neon Purple devices are the same as for the core line of IQOS ILUMA devices.

If your device is covered by the voluntary warranty, you will receive the same model as your current limited edition, subject to stocks availability. Otherwise, you will receive the similar model from the core line.

If you wish to benefit from the accidental damage coverage per registered single line up item (Pocket Charger and Holder), you would need to meet the following conditions:

• you are an adult user of IQOS device aged above 18 years, and you are a registered IQOS customer
• your main residence is in a country where IQOS ILUMA Limited Edition Neon Purple devices are commercially available
• you have a registered device/SLU (Single Line Up - Pocket Charger and Holder) under warranty

Unfortunately, not. Your replacement will apply to your current model.

If your device is covered by the voluntary warranty, you will receive the same model as your current limited edition, subject to stocks availability. Otherwise, you will receive the similar model from the core line.

If there is no more stock available, you will be entitled to receive the same device model, but in a different colour:

• IQOS ILUMA and IQOS ILUMA ONE are available in 5 colours: Pebble Beige, Pebble Grey, Denim Blue, Moss Green, and Sunset Red.
• IQOS ILUMA PRIME comes in 4 colours: Gold Khaki, Obsidian Black, Jade green dan Bronze Taupe.

This collection is available for a limited time only.

The duration of sales of the IQOS ILUMA Limited Edition Neon Purple devices are subject to stock availability.

Please check our website or visit the nearest IQOS Store for availability.

We are always here to offer support and service to ensure you are always taken care of

All IQOS ILUMA legal age customers benefit from:

• Device care, voluntary warranty, complete service, firmware upgrade, get support through our pages on social media platforms, Support Service & Online Guidance

Yes, IQOS monetary vouchers can be used to purchase IQOS ILUMA Limited Edition Neon Purple device.

If you are an IQOS ILUMA users:

• No, it is not possible to Trade in your IQOS ILUMA device for an IQOS ILUMA Limited Edition Neon Purple.

If you are an IQOS Blade and lil users:

• Yes, you can Trade in your previous generation device (IQOS ORIGINALS DUO, IQOS ORIGINALS ONE, IQOS 2.4, IQOS 3, IQOS 3 DUO, IQOS 3 Multi, lil Solid 2.0, lil Solid EZ) for an IQOS ILUMA Limited Edition Neon Purple with up to RM120 rebate according to your device type.