Refined and advanced
Familiar design. Enhanced experience
Pocket-sized all-in-one
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Click here to learn more about its unique pin-heating technology and more features. Proudly simple. ➜
Discover #1 world’s tobacco heating device*. Buy now âžœ *PMI global estimate of total In-Market Sales of Tobacco Heating Devices as of June 2023.​
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Next level tobacco heating devices.
Easy-to-use, all-in-one device.
What is IQOS?
Advanced technology, real progress.
Key reasons to switch.
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These products are not risk-free and provide nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.