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Discover IQOS

A person holding an Obsidian Black IQOS ILUMA PRIME Holder and Pocket Charger. A person holding an Obsidian Black IQOS ILUMA PRIME Holder and Pocket Charger.
A Golden Khaki IQOS ILUMA PRIME in a person's hand.

If you're an adult smoker looking for a smoke-free alternative, IQOS is here to support you on your journey.

An Azure Blue IQOS ILUMA PRIME Holder and Pocket Charger.
A Moss Green IQOS ILUMA Holder with a ring accessory held by a person with a  leather-like full wrap.

By offering a modern twist to the classic tobacco, IQOS is at the forefront of science to help make real change a reality.

A Golden Khaki IQOS ILUMA PRIME in a person's hand.

By offering a modern twist to the classic tobacco, IQOS is at the forefront of science to help make real change a reality.

If you're an adult smoker looking for a smoke-free alternative, IQOS is here to support you on your journey.

A Jade Green IQOS ILUMA PRIME Holder and Pocket Charger.
A Jade Green IQOS ILUMA Holder with a ring accessory held by a person with a leather-like full wrap.

We’re on this journey together.

  • 2023

  • 2023

  • 2022

  • 2021

  • 2021

  • 2019

  • 2018

2023

The IQOS ILUMA series is launched in November, featuring the revolutionary SMARTCORE INDUCTION SYSTEM™, paired with the all-new SMARTCORE sticks designed only for IQOS ILUMA. See Important information.

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations or lil, as this may cause damage to your device.

2023

lil SOLID Ez is introduced in June 2023. Our best-selling all-in-one tobacco heating device now comes in lighter weight and 5 new colours.

2022

IQOS ORIGINALS DUO is launched - New name, new style with the same iconic HEATCONTROL TECHNOLOGY.

2021

lil SOLID 2.0 is launched. Designed in Korea, this all-in-one tobacco heating devices comes with a unique pin heating technology.

2021

IQOS 3 DUO Refreshed is launched. Good as new and refreshed to our highest standard to help adult smokers switch in a more affordable way. 

2019

The highly anticipated IQOS 3,  IQOS 3 DUO and IQOS 3 MULTI were launched in Malaysia.

2018

IQOS next generation device, the pioneering 2.4 PLUS was launched in Malaysia.

We choose better together.

IQOS heats instead of burns.

Switch now.

Want to know more about IQOS
heat-not-burn
technology?

Want to know more about IQOS
heat-not-burn
technology?

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in-store

Our experts will walk you through the heat-not-burn benefits and get you started on your IQOS journey.

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