IQOS ILUMA PRIME Limited Edition Neon Purple
Add a splash of colour to your smoke-free journey with a vibrant IQOS device.
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Available for a limited time.
Crafted with energetic style and vibrant depth.
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4 Reasons to switch to IQOS now
Swipe right to find out.
Reason 1
IQOS does not produce fire.
Reason 2
IQOS does not produce ash.
Reason 3
IQOS does not produce smoke.
Reason 4
There are more than 27 million IQOS users globally*.
Switch to IQOS and join them today.
*Source: PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2023.
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Is IQOS right for you?
Why not try IQOS in-store before you buy and our IQOS experts will walk you through all the heat-not-burn benefits.