IQOS ILUMA PRIME Limited Edition Neon Purple
![IQOS ILUMA PRIME Limited Edition Neon Purple](https://malaysia.iqos.com/on/demandware.static/-/Sites-MY_Master_Catalog/default/dw4ef751a6/images/000DUM/IQOS_ILUMAPRIME_IINEONLE24_WEB-LAN-10Y-D2-LP--T03-S01-FG--DMNC-D---1X_WEB_EN-OC-edited-1.png)
Add a splash of colour to your smoke-free journey with a vibrant IQOS device.
Available for a limited time.
Crafted with energetic style and vibrant depth.
Swipe right to find out.
Switch to IQOS and join them today.
*Source: PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of June 2023.
Why not try IQOS in-store before you buy and our IQOS experts will walk you through all the heat-not-burn benefits.
These products are not risk-free and provide nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.