Discover the benefits of IQOS and heated tobacco.

IQOS heats tobacco stick without burning it, to deliver real tobacco taste satisfaction without cigarette smoke smell.

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke smell.

IQOS heats tobacco stick without burning it and produces on average 95% less harmful chemicals compared to cigarettes*.

Our newest tobacco heating devices are packed with breakthrough induction technology for next level tobacco experience.