Next level tobacco heating devices.
Easy-to-use, all-in-one device.
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Next level tobacco heating devices.
Refined and advanced
Familiar design. Enhanced experience
Pocket-sized all-in-one
Discover IQOS ILUMA
Click here to learn more about its SMARTCORE INDUCTION SYSTEM™
Easy-to-use, all-in-one device.
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Discover lil SOLID Ez
Click here to learn more about its unique pin-heating technology and more features. Proudly simple. ➜
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Get lil Solid Ez, all-in-one tobacco heating device. No smoke, no ash. Buy now →
What is IQOS?
What is IQOS?
Advanced technology, real progress.
Key reasons to switch.
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Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS.
IQOS heats tobacco stick without burning it, to deliver real tobacco taste satisfaction without cigarette smoke smell.
IMPORTANT INFORMATION: IQOS is not risk-free, it delivers nicotine which is addictive.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke smell.
IQOS heats tobacco stick without burning it and produces on average 95% less harmful chemicals compared to cigarettes*.
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
*“95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See “Important Information” on IQOS.com.
IQOS vs cigarette comparison.
In the IQOS vs. cigarettes comparison, watch the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour. Just one of the many reasons to stop burning and start heating with IQOS.
Next level tobacco heating device.
Our newest tobacco heating devices are packed with breakthrough induction technology for next level tobacco experience.
Services & Privileges
Care you can count on, privileges to inspire you.
Get rewarded when you refer IQOS to your adult user friends*.
Rapid replacement and international assistance.
*Adults who would otherwise continue to smoke or use other nicotine products.