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Change starts with the smallest of steps.

Whether you’re an adult smoker ready to move on to a smoke-free alternative, or you’ve already made the switch, IQOS heated tobacco is by your side. IQOS offers a modern twist on classic tobacco, but with no fire, ash or smoke.

More of what you love
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Supported steps of progress
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Our movement to participate
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*Adults who would otherwise continue to smoke or use other nicotine products.