PMI’s objective is that all adults who would otherwise continue to smoke or use other nicotine products switch as soon as possible to better alternatives.

In addition to our ongoing efforts to develop and commercialize our line of smoke-free alternatives, commercializing lil outside of South Korea complements our strong portfolio of smoke-free alternatives, while giving adult smokers more options in terms of price and technology to choose from. 

Important information: IQOS and lil are not risk-free.